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A Market-Skimming Pricing Strategy Should NOT Be Used for a New

Question 151

Multiple Choice

A market-skimming pricing strategy should NOT be used for a new product when ________.


A) the product's quality and image support its higher price
B) enough buyers want the products at that price
C) competitors are unable to enter the market
D) competitors can undercut prices easily
E) producing a smaller number of goods is feasible

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