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For a Market Penetration-Price Strategy to Succeed, Which of the Following

Question 138

Multiple Choice

For a market penetration-price strategy to succeed, which of the following is LEAST likely to be true?


A) Production costs decrease as sales volume increases.
B) A low price triggers market growth.
C) Distribution costs decrease as sales volume increases.
D) Low prices must inhibit competition from entering the market.
E) The strategy can be changed quickly, to a higher-priced position, with no negative impact.

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