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    Principles of Marketing
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    Exam 11: Pricing Strategies: Additional Considerations
  5. Question
    For Market Skimming to Be Successful, the Costs of Producing
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For Market Skimming to Be Successful, the Costs of Producing

Question 21

Question 21

True/False

For market skimming to be successful, the costs of producing a smaller volume cannot be so high that they cancel the advantage of charging more.

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