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Which of the Following Is True of Product Bundle Pricing

Question 81

Multiple Choice

Which of the following is true of product bundle pricing?


A) It promotes the sale of products that consumers might not otherwise buy.
B) It is used to set prices across an entire product range based on customer evaluations.
C) It forces customers to buy product parts that are only compatible with the main product.
D) It results in companies making fewer-though more profitable-sales.
E) It involves pricing the main product low and setting high markups on the supplies.

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