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    Principles of Marketing
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    Exam 10: Pricing: Understanding and Capturing Customer Value
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    What Sets the Ceiling for Product Prices
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What Sets the Ceiling for Product Prices

Question 160

Question 160

Multiple Choice

What sets the ceiling for product prices?


A) product manufacturing costs
B) sellers' perceptions of the product's value
C) customer perceptions of the product's value
D) variable costs
E) break-even volume

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