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John Assured His Venture Capitalists an Earning of 25-Percent Return

Question 63

Multiple Choice

John assured his venture capitalists an earning of 25-percent return on equity when he began his IT startup. In order to achieve this result, he will most likely use which of the following pricing approaches?


A) value-based pricing
B) markup pricing
C) EDLP
D) customer-based pricing
E) target return pricing

Correct Answer:

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