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A Consumer Purchases a Generic Product at a Cost of $5.00

Question 116

Multiple Choice

A consumer purchases a generic product at a cost of $5.00 instead of the branded product that sells for $7.00.The consumer feels that there is no difference in quality between the generic and brand name products.This scenario illustrates which of the following definitions of quality?


A) Manufacturing-based
B) Value-based
C) Product-based
D) User-based

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