Which of the Following Statements Is NOT TRUE of Designing

Multiple Choice

Which of the following statements is NOT TRUE of designing customer satisfaction surveys?

A) The first step in developing a customer satisfaction survey is to determine its purpose.
B) Customer satisfaction measurement should not be confined to external customers.
C) Independent third-party organizations often have more credibility to respondents and can ensure objectivity in the results.
D) Telephone interviews are the most common means of measuring customer satisfaction.