Multiple Choice
Which of the following is NOT a goal in designing a service?
A) The goal is to provide a service whose elements are internally consistent.
B) The service is directed at meeting the needs of a specific target market segment.
C) Too much or too little emphasis on one component is encouraged as a differentiator in the market.
D) Services differ in the degree of customer contact and interaction, labor intensity, and customization.
Correct Answer:
Verified
Correct Answer:
Verified
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