Top Managers at Swirly Sweets, a Candy Manufacturer, Consult with Middle

Multiple Choice

Top managers at Swirly Sweets, a candy manufacturer, consult with middle and first-line managers to revise their marketing strategy. This approach will lead to

A) top-down changes that can be implemented quickly throughout the organization.
B) bottom-up changes to minimize resistance from employees and uncertainty.
C) bottom-up changes that can be implemented quickly throughout the organization.
D) top-down changes to minimize resistance from employees and uncertainty.