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    Essentials of Contemporary Management Study Set 4
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    When General Electric Company Expanded Its Operations by Acquiring NBC
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When General Electric Company Expanded Its Operations by Acquiring NBC

Question 9

Question 9

Multiple Choice

When General Electric Company expanded its operations by acquiring NBC television, this was an illustration of


A) vertical integration.
B) diversification.
C) market penetration.
D) a low-cost strategy.

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