You Are a Manager in an Organization That Needs to Advertise

Multiple Choice

You are a manager in an organization that needs to advertise a product. To do this, you decide to use satisficing. Considering this, which of the following actions would you take?

A) review all the advertising media available in the area
B) consider every advertising technique that can be used for your product
C) select three advertising agencies to pitch a proposal
D) ask all the advertising agencies in the area to make a pitch