Cedric, a Brand Manager, Transferred from the United States to Japan

Multiple Choice

Cedric, a brand manager, transferred from the United States to Japan. He discovered that although people in the United States highly value individualism, people in Japan expect individuals to conform to group expectations. Cedric concluded that Japan places more of an emphasis on

A) cultural relativism.
B) self-control.
C) collectivism.
D) political differences.