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    Marketing Management Study Set 11
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    Exam 14: Customer Satisfaction and Customer Relationships
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    Verizon Is Running Two TV Ads to Attract New Customers
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Verizon Is Running Two TV Ads to Attract New Customers

Question 16

Question 16

True/False

Verizon is running two TV ads to attract new customers.Ad A is run once a week, and it costs $20 per showing.Ad B is run once a month and costs $100 per showing.The total annual acquisition cost is $2,240.

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