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  3. Study Set
    Marketing Management Study Set 11
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    Exam 14: Customer Satisfaction and Customer Relationships
  5. Question
    If the Core Part of the Purchase Is
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If the Core Part of the Purchase Is

Question 9

Question 9

Multiple Choice

If the core part of the purchase is


A) good it decreases satisfaction.
B) good it increases satisfaction.
C) bad it does not affect satisfaction.
D) bad it increases dissatisfaction.

Correct Answer:

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