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    Marketing Management Study Set 11
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    Exam 3: Segmentation
  5. Question
    Company ABC Segments Customers by Gender, Age, Education, and Income
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Company ABC Segments Customers by Gender, Age, Education, and Income

Question 72

Question 72

Multiple Choice

Company ABC segments customers by gender, age, education, and income.Company ABC's segmentation is based on __________ factors.


A) demographic
B) geographic
C) psychological
D) behavioral

Correct Answer:

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