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    Marketing Management Study Set 11
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    Exam 3: Segmentation
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    The Fact That Snow-Blowers Tend to Sell Better in the North
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The Fact That Snow-Blowers Tend to Sell Better in the North

Question 47

Question 47

Multiple Choice

The fact that snow-blowers tend to sell better in the North than in the South illustrates the importance of considering __________ in marketing planning.


A) climate
B) urban living
C) culture
D) age

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