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A Popular Tool for Segmenting That Uses Psychographic Data, and That

Question 8

Multiple Choice

A popular tool for segmenting that uses psychographic data, and that is based on the belief that one's attitudes and value system determine one's orientation to certain products and/or brands is called


A) Experian.
B) VALS.
C) Mals.
D) Prizm.

Correct Answer:

verifed

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