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  3. Study Set
    Marketing Management Study Set 11
  4. Exam
    Exam 3: Segmentation
  5. Question
    Some Customers Are __________, Caring About New Developments in Their
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Some Customers Are __________, Caring About New Developments in Their

Question 66

Question 66

Multiple Choice

Some customers are __________, caring about new developments in their category and seeking out new products.


A) opinion leaders
B) early adopters
C) market mavens
D) innovators

Correct Answer:

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