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    Marketing Management Study Set 11
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    Exam 3: Segmentation
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    There Is a Rule of Thumb That Says It Costs
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There Is a Rule of Thumb That Says It Costs

Question 15

Question 15

Multiple Choice

There is a rule of thumb that says it costs _____ times more to acquire a new customer compared to maintaining a loyal one.


A) 3
B) 6
C) 9
D) 12

Correct Answer:

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