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    Business
  3. Study Set
    Marketing Management Study Set 11
  4. Exam
    Exam 2: Customer Behavior
  5. Question
    During Higher-Involvement Purchases, We Would Expect Customers to Be More
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During Higher-Involvement Purchases, We Would Expect Customers to Be More

Question 3

Question 3

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During higher-involvement purchases, we would expect customers to be more price sensitive.

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