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    Marketing Management Study Set 11
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    Exam 2: Customer Behavior
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    Starbucks Has a Loyalty Program That Gives You a Free
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Starbucks Has a Loyalty Program That Gives You a Free

Question 63

Question 63

True/False

Starbucks has a loyalty program that gives you a free drink after every five purchases.This is an example of a fixed ratio reinforcement schedule.

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