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    Marketing Management Study Set 11
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    Exam 2: Customer Behavior
  5. Question
    A Customer Loyalty Program for High-Involvement Products Would Take the Form
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A Customer Loyalty Program for High-Involvement Products Would Take the Form

Question 70

Question 70

Multiple Choice

A customer loyalty program for high-involvement products would take the form of


A) brand communities.
B) price discounts.
C) buy one, get one free.
D) giveaways.

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