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    Marketing Management Study Set 11
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    Exam 2: Customer Behavior
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    Sensory and Perceptual Impressions Can Become
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Sensory and Perceptual Impressions Can Become

Question 80

Question 80

Multiple Choice

Sensory and perceptual impressions can become


A) brand associations.
B) perceptual fluency.
C) brand names.
D) catch slogans.

Correct Answer:

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