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    Marketing Management Study Set 11
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    Exam 1: Why Is Marketing Management Important
  5. Question
    The 5Cs, STP, and 4Ps Diagram Is Used at the Beginning
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The 5Cs, STP, and 4Ps Diagram Is Used at the Beginning

Question 37

Question 37

True/False

The 5Cs, STP, and 4Ps diagram is used at the beginning of every chapter so that students can see a framework depicting how all the marketing pieces come together to form the whole picture.

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