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    Marketing Management Study Set 11
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    Exam 1: Why Is Marketing Management Important
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    When the Company's Mind-Set Was, "Let's Build a Better Mouse
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When the Company's Mind-Set Was, "Let's Build a Better Mouse

Question 57

Question 57

Multiple Choice

When the company's mind-set was, "Let's build a better mouse trap," marketers were focused on


A) product.
B) promotion.
C) price.
D) place.

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