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    Marketing Management Study Set 11
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    Exam 1: Why Is Marketing Management Important
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    What Is the Long-Term Goal of Advertising
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What Is the Long-Term Goal of Advertising

Question 72

Question 72

Multiple Choice

What is the long-term goal of advertising?


A) quantifying the effectiveness of marketing
B) improved marketing
C) enhanced brand image
D) bump in sales

Correct Answer:

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