The Net Present Value of a Customer Is

Multiple Choice

The net present value of a customer is:

A) a measure of how customers assess the benefits of a product in making purchase decisions.
B) a measure of the likelihood that satisfied customers will recommend the product to other customers.
C) the total profits (revenues associated with a customer minus the expenses needed to serve a customer) discounted over time.
D) the total value of the benefits offered by a customer in a customer-supplier partnership.