Customer-Focused Organizations Consider Complaints as Opportunities for Improvement As

Multiple Choice

Customer-focused organizations consider complaints as opportunities for improvement as:

A) it allows them to test the aptitude and efficiency of their employees in handling customer complaints.
B) it allows them to reduce the cost of research and development because they come to know about potential features through customers.
C) effectively resolving complaints increases customer loyalty and retention.
D) it helps employees understand what it feels like to be a customer.