How Would Brand Cannibalization Resulting from a Product Promotion Likely

Multiple Choice

How would brand cannibalization resulting from a product promotion likely affect the retailer?

A) The promotion works out cheaper for the retailer.
B) The promotion causes the brand to suffer stockouts.
C) The promotion creates accurate sales forecasts for the cannibalized product.
D) The retailer gains from discounting surplus inventory of the cannibalized brand.