Multiple Choice
One risk of executing a store promotion that results in brand cannibalization is that the promotion could ______.
A) create inaccurate sales forecasts for both the promoted and cannibalized products.
B) create inaccurate sales forecasts for the promoted product and none for the cannibalized products.
C) increase the accuracy of the sales forecasts for both the promoted and cannibalized products.
D) create accurate sales forecasts for the promoted product and none for the cannibalized products.
Correct Answer:
Verified
Correct Answer:
Verified
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