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    MKTG Study Set 4
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    Exam 14: Retailing
  5. Question
    _____ Is the Technique Used to Sift Through the Data
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_____ Is the Technique Used to Sift Through the Data

Question 14

Question 14

Multiple Choice

_____ is the technique used to sift through the data collected by point-of-purchase scanning equipment.


A) Big data analysis
B) Shopper marketing
C) Market-basket analysis
D) Shopper analytics

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