Which of the Following Is True of Channel Members Within

Multiple Choice

Which of the following is true of channel members within marketing channels?

A) They play roles that are different from those of intermediaries and resellers.
B) They facilitate the change of ownership but not the sale to the final consumer.
C) They provide division of labor but without any particular specialization in moving goods.
D) They help provide contact efficiency as goods move into the hands of the final consumer.