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    MKTG Study Set 4
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    Exam 13: Supply Chain Management and Marketing Channels
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    A Retailer Channel Is Most Common When the Retailer Is
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A Retailer Channel Is Most Common When the Retailer Is

Question 109

Question 109

True/False

A retailer channel is most common when the retailer is large and can buy in large quantities directly from the manufacturer,while a wholesaler channel is commonly used for low-cost items that are frequently purchased.

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