Test Marketing Is Very Expensive

Multiple Choice

Test marketing is very expensive.As a result which of the following is true of some companies?

A) They go for a national introduction than an expensive test market.
B) They do not test market line extensions of well-known brands to save costs.
C) It is better to have a large-scale test market that is decidedly affordable.
D) They mandatorily test market line extensions of well-known brands.