Multiple Choice
Which of the following best defines an unsought product?
A) A relatively inexpensive item that merits little shopping effort
B) Everything,both favorable and unfavorable,that a person receives in an exchange
C) A product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores
D) A product unknown to the potential buyer or a known product that the buyer does not actively seek
Correct Answer:
Verified
Correct Answer:
Verified
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