Dunchen Moo,a Manufacturer of Dairy Products,sells Evaporated Milk,flavored Whipped Cream,and

Multiple Choice

Dunchen Moo,a manufacturer of dairy products,sells evaporated milk,flavored whipped cream,and yogurts.It markets a number of yogurts,including Dunchen All Natural,Dunchen Fruit on the Bottom,Dunchen Light & Fit,DunActive,and Dun-o-nino.The large variety of yogurts sold by the Dunchen brand is collectively an example of a _____.

A) market segment
B) target market
C) product mix
D) product line