Which Statement Is a Reason Why Many Retailers Are Creating

Multiple Choice

Which statement is a reason why many retailers are creating and promoting their own captive brands?

A) Captive brands carry evidence of a store's affiliation and are available everywhere.
B) Captive brands are displayed separately from mainstream products in a store.
C) A captive brand strategy allows retailers to ask a price similar or equal to manufacturers' brands.
D) A captive brand strategy allows retailers to market private brands as inferior to manufacturers' brands.