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Which Strategy for Handling a Brand Name Is Useful When

Question 69

Multiple Choice

Which strategy for handling a brand name is useful when a company plans to enter a foreign market with mainly one product and the brand name doesn't have negative connotations in any local markets?


A) A one-brand-name-everywhere strategy
B) An adaptation and modification strategy
C) A strategy using different brand names in different markets
D) All of these are appropriate.

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