Identify Which Statement About Global Branding Strategies Is True

Multiple Choice

Identify which statement about global branding strategies is true.

A) A one-brand-name strategy is useful when a company markets mainly one product.
B) Using different brand names in different markets leads to greater brand identification of the product from market to market.
C) A one-brand-name strategy makes coordinating promotion from market to market more difficult.
D) Using different brand names in different markets means that a company is not an example of localization.