Multiple Choice
When conducting marketing research projects,which of the following statements is true of secondary data?
A) It can result in loss of time and money.
B) It doesn't provide detailed information to the researcher to help him make decisions.
C) It refers to information collected for the first time.
D) It can suggest research methods needed for solving a problem.
Correct Answer:
Verified
Correct Answer:
Verified
Q50: Which of the following roles of marketing
Q51: Which of the following is the first
Q52: _ refers to data previously collected for
Q53: Marketing research dilutes the quality of decision-making.
Q54: The first step in the customer relationship
Q56: _ is an interviewing method in which
Q57: Which of the following statements is true
Q58: Which of the following is a characteristic
Q59: _ is information that is collected for
Q60: A broad-based problem that uses marketing research