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    Exam 9: Marketing Research
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    Researchers Posing as Customers Who Gather Observational Data About a Store
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Researchers Posing as Customers Who Gather Observational Data About a Store

Question 7

Question 7

Multiple Choice

Researchers posing as customers who gather observational data about a store are called ______________.


A) mystery shoppers
B) online shoppers
C) observational shoppers
D) online researchers

Correct Answer:

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