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    Exam 8: Segmenting and Targeting Markets
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    Based on Age Segmentation of a Target Market,which Group Is
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Based on Age Segmentation of a Target Market,which Group Is

Question 73

Question 73

Multiple Choice

Based on age segmentation of a target market,which group is at peak earning power but seeks to spend only on products that provide the best value for money?


A) Generation X
B) Generation Y
C) Generation Z
D) Baby Boomers

Correct Answer:

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