Multiple Choice
Direct and personal marketing efforts will continue to grow to meet the needs of consumers who no longer have the time to spend shopping and making purchase decisions.Which tool helps marketers meet this demand of consumers?
A) Positioning
B) Perceptual mapping
C) Personalization
D) CRM
Correct Answer:

Verified
Correct Answer:
Verified
Q74: Titan Company manufactures watches for all age
Q75: A marketer who tries to convince consumers
Q76: Trower Inc.has launched a new smartphone in
Q77: Even with the advantages of CRM as
Q78: Segmentation descriptors identify the specific segmentation variables
Q80: When developing a product positioning strategy,marketers need
Q81: The final step in market segmentation is
Q82: Customers looking for luxury want products that
Q83: Which of the following is an advantage
Q84: Generation Y grew up as latchkey kids,meaning