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Linda Usually Does Not Spend Much Time Selecting Gifts

Question 88

Multiple Choice

Linda usually does not spend much time selecting gifts.However,when choosing a fountain pen for her husband's birthday this year,she visited several stores and spent a lot of time asking the sales staff about different features of the pen before making her purchase.This scenario illustrates _____.


A) product involvement
B) situational involvement
C) shopping involvement
D) enduring involvement

Correct Answer:

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