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    MKTG Study Set 4
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    Exam 6: Consumer Decision Making
  5. Question
    Which of the Following Exerts the Most Influence on a Consumer's
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Which of the Following Exerts the Most Influence on a Consumer's

Question 107

Question 107

Multiple Choice

Which of the following exerts the most influence on a consumer's buying decisions?


A) Social class
B) Gender
C) Reference groups
D) Ethnicity

Correct Answer:

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