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Though There Was a Controversy Regarding Kentucky Fried Chicken (KFC)and

Question 76

Multiple Choice

Though there was a controversy regarding Kentucky Fried Chicken (KFC) and the news media splashed the story,people were quick to forget about the negative press and continued patronizing KFC and its food.Which type of stimuli/perception does this consumer behavior demonstrate?


A) Selective exposure
B) Selective distortion
C) Selective retention
D) Level of perception

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