Multiple Choice
When a firm believes that employing aggressive sales techniques would help sell their product in the market and achieve high profits rather than designing their product based on the desires and needs of the consumers,then the firm is said to have adopted a ______ orientation.
A) production
B) sales
C) market
D) societal
Correct Answer:

Verified
Correct Answer:
Verified
Q53: A firm could benefit from a production
Q54: Thrift stores seek to achieve profitability through
Q55: A firm that has adopted a societal
Q56: In most cases,in order for a firm
Q57: A customer's assessment of whether a organization's
Q58: Marketing career opportunities almost exclusively exist in
Q59: When an organization believes that apart from
Q60: A production-orientated company can survive in a
Q61: A sales-oriented firm targets its products at
Q63: The relationship between benefits and the sacrifice