Multiple Choice
Which of the following statements is true of standardized promotions?
A) They convey messages according to the country-of-origin effect.
B) They reduce the costs incurred by companies for promotional efforts.
C) They are proven to be more effective than localized promotions in all countries.
D) They display different content through similar modes of promotion.
Correct Answer:

Verified
Correct Answer:
Verified
Q12: Thumb Ink Inc.is a publishing company based
Q13: Localization is more cost effective than globalization.
Q14: Jane is a middle-aged woman fond of
Q15: As the fourth P in the marketing
Q16: In the context of marketing mix,localization can
Q19: In the context of market segmentation,which of
Q20: In the context of marketing,most blunders occur
Q21: Which of the following examples best illustrates
Q22: In the context of market segmentation,unlike global
Q46: The term "supply chain" is almost synonymous