Burger Mart,a Fast Food Franchise in the U

Multiple Choice

Burger Mart,a fast food franchise in the U.S.is famous for its unique recipes that are a combination of a variety of spices.Their products are very popular in the U.S.They open a new outlet in Germany.They do not change their menu or their recipes as their menu and products are already popular in the U.S.Based on the integration-responsiveness framework,the strategy used by Burger Mart is a(n) _____.

A) home replication strategy
B) localization strategy
C) transnational strategy
D) acquisition strategy